Our Mission

"It has been estimated that e-ciggarettes are 95% less harmful than ordinary cigarettes. There is a negligible risk to others from second-hand e-cigarette vapour. The lifetime cancer risk of vaping has been assessed to be under 0.5% of the risk of smoking. [but] Public understanding of the relative harm of e-cigarettes [vs smoking] have worsened over time and are less accurate today than they where in 2014." (Action on Smoking and Health, 2018)

"There is currently conclusive evidence that: Completely substituting electronic nicotine and non-nicotine delivery systems for combustible cigarettes reduces users' exposure to numerous toxicants and carcinogens present in combustible tobacco cigarettes." (World Health Organisation, 2020)

"Our new review reinforces the finding that vaping is a fraction of the risk of smoking, atleast 95% less harmful, and of negligible risk to bystanders. Yet over half of smokers either falsely believe that vaping is a harmful as smoking as smoking or just don't know." (Public Health England, 2018)